Coloplast – Case Study

COLOPLAST

When Tami Sherman, a partner at corporate meeting planning firm Elements, was contacted by Minneapolis-based Coloplast to orchestrate the company’s annual national sales meeting at the Hyatt Regency in Minneapolis for nearly 300 attendees, she knew the audio-visual component would be the most important piece of the puzzle she needed to assemble. “For large sales meetings, I like to partner with a local audio-visual company that can provide a high level of speaker support,” says Sherman. “Graybow was recommended to me by one of the sales trainers at Coloplast and I was very impressed with their references and their proposal process.”

The purpose of the event was to assemble the company’s sales force, marketing teams and executive management to educate, motivate and celebrate by conducting product training, launching new marketing initiatives for the coming year, preparing the sales teams for another year of sales, and celebrating the past year’s successes. Over the course of three days, the teams would attend a number of large general sessions with numerous speakers, smaller breakout sessions and a large awards ceremony.

Graybow worked in conjunction with Sherman to provide all the audio-visual equipment, lighting equipment, hardscape around the screen, staging backdrop, and pipe and drape throughout two ballrooms. “One of the main things that Graybow did best was provide us with a very clean, professional look on a tight budget,” says Sherman. “We had very tight limitations set for this event and Graybow pulled together some staging options that fit the budget by giving me creative ideas of what they already had on hand.”
Once the event’s agenda was in full swing, Graybow’s technical staff worked closely with Sherman and the speakers to coordinate the audio and visual components of each presentation according to schedule, and to manage the technology station at the rear of each ballroom.

“When running an event of this size, you need people that will be your partner and really embrace being part of the team,” says Sherman. “Graybow was flexible when needed, they brought fresh ideas to the table, and once on site, they were very dedicated and approached the event with a professional attitude; they really brought their best game.”