Hines -US Bank Plaza

HINES - US BANK PLAZA

The property management team at the Hines owned US Bank Plaza in Minneapolis has an interesting communications challenge on their hands: the North tower can only be accessed on the ground floor. The South tower, meanwhile, can only be accessed on the skyway level (2nd floor). Visitors often found themselves lost trying to find their destination, turning to passersby for help. Property management staff focused on eliminating confusion by clearly communicating the tenants in each floor, and how to reach the other tower if they happened to be at the wrong one.

The building display directories, installed by Graybow, feature side-by-side 46” LCD screens. The tower tenants and their employees on one of the screens in several columns, overlaying artististically rendered building beauty shots.

The other screen, meanwhile, provides a list of tenants in the other tower, a five day forecast, a rotating slideshow of building amenities, and an innovative wayfinding solution featuring an animated man walking up and down the building escalators.

Each building directory is powered by the AlivePromo desktop directory management system, allowing for tenant and people information to be updated electronically within minutes, eliminating the plastic inserts that often take 4 weeks to order and are a hassle to replace.